You're posting.
But nothing is working.

The followers aren't growing. The bookings aren't coming. And you have no idea which content is actually landing — and which is wasting your time.

Amplify Pro tells you exactly what's working in your content, why it's working, and gives you a personalised 30-day plan built entirely from your own data.

Get Amplify Pro See how it works

Delivered within 5 working days. From £197.

Sound familiar?

You're doing everything right.
So why isn't it working?

You're posting consistently — but your reach is the same as it was six months ago
You're trying different formats — reels, carousels, stories — but nothing seems to stick
You get likes but no bookings — and you're not sure what's actually converting
You're watching other DJs grow — and you can't figure out what they're doing differently
You have no idea which platform to focus on — so you spread yourself across all of them and burn out

The problem isn't your content. It's that you're making decisions based on guesswork instead of data. Every DJ has patterns in their content that work — you just can't see them yet.

How it works

We analyse your last 12 months.
You get a strategy built from the results.

The Amplify Pro is not a generic template or a one-size-fits-all plan. It's built entirely from your own data — your top posts, your best performing platforms, your proven hook formulas — and it tells you exactly what to do more of.

Step 01

You fill in the intake form

A 15–20 minute intake form collecting your platforms, your content history, your goals, and your data screenshots. No tech skills needed.

Step 02

We analyse your data

We dig into your last 12 months of content performance — what got reach, what got shares, what drove profile visits, what converted.

Step 03

We identify your patterns

Every DJ has content formulas that outperform everything else. We find yours — the hook structures, formats, and topics that your audience responds to.

Step 04

You get your plan

A personalised 30-day content calendar, platform-specific strategy, and a full Loom walkthrough of your findings. Delivered in 5 working days.

What you get

Four deliverables.
One complete picture.

Everything you need to stop guessing and start growing.

📅

Deliverable 1

Interactive 30-day calendar

A click-to-expand HTML calendar with every post brief, hook, format, and platform laid out for the next 30 days. Built around your real events, your products, and your proven content patterns. Download it, open it in any browser, use it every day.

📊

Deliverable 2

Notion content database

Your full 30-day plan loaded directly into a Notion database — filterable by platform, pillar, status, and event. Track what's scheduled, in production, and posted. Your content operation, organised from day one.

🎯

Deliverable 3

Platform strategy and pillars

A clear breakdown of what role each platform should play in your brand — which one drives reach, which one converts, which one builds community. Plus 5 content pillars built specifically for your niche, your audience, and your goals.

🎥

Deliverable 4

20-minute Loom walkthrough

A personal video walking you through your findings — the 3 biggest things the data revealed, why your best content worked, and exactly how to use your new calendar. Not a generic explainer. Your audit, your data, your voice.

Pricing

Two packages.
One decision.

Both include everything you need to understand your content and start growing.

Starter

£197one-off

Interactive HTML 30-day calendar
Notion content database
Platform strategy and 5 content pillars
20-minute Loom walkthrough
Written strategy document
30-minute Zoom debrief call
30 days WhatsApp support

Delivered within 5 working days

Get Starter — £197

Built by a DJ who's been doing this for 35 years.

I'm Paul Hutchinson. I've been DJing since 1988 and running Rockin Social Media Agency — helping DJs and music professionals build brands that get them booked, followed, and paid.

I built Amplify Pro after running a deep analysis of my own 12 months of content data — 322 YouTube videos, 12 months of Instagram, TikTok, Facebook and LinkedIn performance. The patterns I found completely changed how I approach content.

This isn't a generic framework. It's the exact methodology I use for my own brand and my agency clients — applied to your data, your audience, and your goals.

35+

Years DJing

322

Videos analysed

12mo

Of data per audit

5 days

Delivery time

Questions

Things people ask before they buy

Do I need to be on every platform?

No. You just need to be active on at least one. The audit works with whatever platforms you're using — Instagram, TikTok, Facebook, YouTube, or any combination. The more platforms you're on, the richer the analysis, but even a single platform gives us enough to work with.

Do I need any special tools or analytics accounts?

No third-party tools needed. Instagram, TikTok, Facebook and YouTube all have native analytics built in — we walk you through exactly how to get your screenshots inside the intake form. If you have a YouTube channel, there's an optional CSV export that gives us deeper data, but it's not required.

What if I haven't been posting consistently?

That's fine. We work with whatever data you have. Even inconsistent posting leaves a trail — and often the gaps in your posting history tell us as much as the content itself. The audit will also help you build a consistent rhythm going forward.

How is this different from Amplify?

Amplify is built on what you think will work. Amplify Pro is built on what your data proves works. Amplify gives you a personalised 30-day plan based on your questionnaire answers. Amplify Pro gives you a strategy built from 12 months of your actual performance data. Think of it as the data-led upgrade — many DJs do Amplify first to build consistency, then Amplify Pro to optimise what they've built.

What if I don't have a YouTube channel?

No problem at all. The YouTube data is optional and marked as such in the intake form. The audit still delivers a complete strategy and 30-day calendar using your Instagram, TikTok, and Facebook data. Many DJs don't have YouTube and still get a full, actionable audit.

How long does the intake form take?

Around 15–20 minutes. It's designed to be straightforward — multiple choice questions, a few short answer fields, and some screenshot uploads. The most time-consuming part is getting your screenshots, which is why we've included step-by-step instructions for every platform directly in the form.

When will I receive my audit?

Within 5 working days of completing the intake form. You'll receive an email with your HTML calendar, your Notion database link, and your Loom walkthrough video. Full package clients also receive their written strategy document and we'll book your Zoom debrief at a time that suits you.

You're posting.But nothing is working.

You're doing everything right.So why isn't it working?

We analyse your last 12 months.You get a strategy built from the results.