Amplify
Done-With-You Programme

Stop guessing.
Start showing up.

You know you need to be more visible online. You know your brand has something worth sharing. But every time you sit down to post something, you freeze. You don't know what to say, what to create, or where to even start.

That ends here.

Amplify is a done-with-you programme that gives you everything you need to build your brand, understand your content, and show up consistently on social media, for good.

Amplify My Brand — £127
Sound Familiar?

You're not the problem.
The starting point is.

You scroll through other people's content and wonder how they make it look so effortless. You post something, get a handful of likes, and question whether any of it is working. You've tried following advice online but it all feels generic, like it was written for someone else's business, not yours.

The truth is, most people start with the wrong question. They ask "what should I post?" before they've ever answered "who am I as a brand?" — and that's where everything falls apart.

Amplify fixes that from the ground up.

What You Get

Here's everything included
in your £127 investment

Four private video modules recorded by Paul Hutchinson — DJ, social media agency owner, and someone who has spent over 35 years building a brand in the music industry. Each module is designed to be watched one per day so you have time to absorb it and take action before moving on.

Module 1

You Are a Brand

Discover your WHY, define your brand values, find your voice, and build the identity that everything else sits on top of. Without this, content is just noise. With it, everything you post has purpose.

Module 2

Your Tools and Apps

Every single tool Paul uses in his business every day — from creating and editing content to scheduling, planning, and staying ahead of social media changes. No fluff, no unnecessary spending. Just what actually works.

Module 3

Your Social Media Foundations

Get your profiles working hard for you before you post a single piece of content. Bio optimisation, platform strategy, profile setup across Instagram, TikTok, Facebook and LinkedIn — plus three credits for the BrandOS Audit.

Module 4

Your Content Plan

Your content pillars, your posting strategy, and the 5 E's framework that makes every piece of content you create purposeful and varied. This is where it all comes together.

📋

Personalised 30-Day Content Plan

Built specifically for you, your brand, your platforms, and your goals. Not a template. A real plan created from your brand questionnaire.

🔍

Three BrandOS Audit Credits

Analyses your social media profile and delivers a full report within 60 seconds — telling you exactly what's working and what needs fixing.

💬

Optional WhatsApp Community

Direct access to Paul, answers to your questions, feedback on your content, and a community of DJs and creatives. Just £20/month.

Get Started — £127
How It Works

Simple. Straightforward.
No overwhelm.

1

Purchase Amplify

One payment of £127 and you're in.

2

Complete your Brand Questionnaire

You'll receive a link immediately after purchase. This is how Paul builds your personalised content plan — so the more detail you give, the better your plan will be.

3

Receive one video module per day

Starting the day after your questionnaire is submitted, you'll receive one module per day for four days. Watch it, take action, then move on to the next.

4

Receive your personalised 30-day content plan

Within 3-5 working days of receiving your completed questionnaire, Paul will deliver your custom plan. Everything you need to show up consistently for the next 30 days, done for you.

5

Execute with confidence

You've got the knowledge, the tools, the foundations, and the plan. Now all you have to do is show up.

The Amplify WhatsApp Community

Because going it alone is
harder than it needs to be.

£20/month

Join the Amplify WhatsApp Community — a private group where you get direct access to Paul, answers to your questions, feedback on your content, and a community of DJs, creatives, and entrepreneurs all on the same journey.

Whether you're stuck on a tool from Module 2, unsure which content idea to go with, or just want a second opinion before you post — the group is there. Real questions, real answers, from someone who does this every single day.

The community is open to Amplify buyers and standalone members alike. You don't need to have purchased Amplify to join.

Join the Community — £20/month
About Paul

Who is
this from?

Paul Hutchinson is a DJ, producer, radio host, and social media agency owner with over 35 years in the music industry. He's played Fabric, Pacha, Printworks, Es Paradis, ADE, and Miami WMC. He runs Rockin Social Media, a specialist agency serving DJs and creatives, and hosts a weekly show on Beachgrooves Radio every Friday.

Paul has spent years helping DJs and creatives build brands that actually work — and everything inside Amplify comes directly from the strategies, tools, and frameworks he uses in his business every single day.

This isn't theory. This is what works.

Paul Hutchinson
35+ Years in Music
Fabric, Pacha, Printworks
ADE & Miami WMC
Beachgrooves Radio Host
Rockin Social Media Agency
11.1M+ Views Generated
Is This For You?

Be honest
with yourself.

This is for you if...

✓ You're a DJ, musician, creative, or entrepreneur who knows social media matters but doesn't know where to start.
✓ You want to understand your brand properly rather than just posting and hoping.
✓ You're tired of generic advice that doesn't apply to your world.
✓ You want a plan that's built around you, not a template.
✓ You want to do this yourself but you want expert guidance to make sure you get it right.

This isn't for you if...

✕ You want someone else to run your social media completely.
✕ You're looking for overnight results without putting in any work.
✕ You're not willing to spend 30 days showing up consistently.
FAQ

Frequently asked
questions

How long does it take to complete Amplify?

The four video modules are delivered one per day over four days. Your personalised content plan arrives within 3-5 working days of your questionnaire submission. From there, your 30-day plan takes — you guessed it — 30 days to complete.

What platforms does Amplify cover?

The modules focus primarily on Instagram and TikTok, with guidance on Facebook Events and LinkedIn as well.

Do I need any experience with social media?

No. Amplify is designed to work whether you're starting from scratch or have been posting inconsistently for years.

What is the BrandOS Audit?

It's a tool that analyses your social media profile and delivers a comprehensive report within 60 seconds. You upload a screenshot of your page, and the report tells you exactly what's working and what needs improving. You receive three credits as part of your Amplify package.

What if I want more support after my 30 days?

The Amplify WhatsApp Community is available for £20 a month and gives you ongoing access to Paul and the community beyond your initial 30 days. And if you want more personalised support, Paul's full social media management packages are available — just get in touch.

Can I join the WhatsApp Community without purchasing Amplify?

Yes. The community is open to standalone members at £20 a month.

Ready?

Your brand is ready.
Are you?

You've already taken the first step by being here. The next one is simple.

Amplify My Brand — £127 Just want the community? Join for £20/month